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Auto Dealers Sample Telemarketing Script

What to say on the phone to get qualified buyers into your dealership


This is a sample of a telemarketing script from Direct Connections International, Inc. that has been effectively used to bring qualified buyers into the showrooms of auto dealers across the country.

Hello, this is ________ with Joe Walker's Auto dealership, how are you doing today?

The reason I was calling was to ask if you or someone in your household might be in the market for a new or used vehicle?

Do you have any particular vehicle in mind?

Well, if you have a free evening this week, I'd like to invite you in to test drive some of our vehicles. And if you like, while you're looking around, we'll give you a free oil change and lube, or a full service car wash. Do you think you would be free one day this week? When would you be able to make it in, do you think?

(Confirm that they know how to get there.)

OK, great! Joe Walker will have the vehicles ready for you around 6 PM on Monday, and we'll see you then!

Are you looking for additional qualified prospects for your dealership?

You don't have to figure the whole thing out by yourself. Contact the specialists via email at [email protected] or call 309.661.1364 to request information on how the DCI lead generation program can help you.

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