Selecting the Right Opt-In Email List

Over 127 million unique opt-in email addresses are available. This number is growing at the rate of better than a million a month. Over 300 categories are further qualified into more than 4,000 sub-categories.

These individuals have not only given their permission to send them emails, but have specified exactly what they're interested in hearing about. Email lists include both business-to-business and business-to-consumer categories.

Email list selection

It's as much an art as it is a science. Even though we use the latest sophisticated technology to select the right demographics and interests, each list has a unique personality and user type.

Our marketing specialists are experts at delivering the best list selection available. Matching the best email list to your specific product or service is our highest priority.

Remember that ALL direct marketing success (including email marketing) depends on testing, testing and more testing. Plan your budget accordingly to maximize your ROI.

Copy creation

Creating appealing - and effective - copy is a necessity in all forms of advertising. Targeted email is no different. HOWEVER, due to the uniqueness of this medium, creating an appealing message is a bit different. Based on our experience of what works, we can assist with editing copy you've already created, or we can create your copy from scratch.

Click here for some helpful tips on writing effective email copy.

Email rates

Prices are determined by the organizations that compile and maintain these lists. A wide variety of lists and custom advertising options are available. Please contact your marketing specialist for details.

Want to know how to make permission email marketing work for you?

For immediate answers, pick up the phone and speak with a marketing specialist. You can reach us at 1-800-711-5478. Or, simply click the link below to submit an Information Request. We'll respond promptly.