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Customer Relationship Management


A Process, Not a Product
When homeowners move forward with a project, the pain of their existing living conditions has to be greater than the fear of fixing the problem.

Appearance Matters
It may sound silly, but people judge our professionalism by how we look. Are we professionals? Then we should dress the part.

Ground Rules
My lead carpenter gets to do his job. I stay on a schedule. The homeowner gets their concerns met. All by establishing some clear ground rules and having everyone agree to them before the project starts.

How to Create 'Top of Mind' Awareness
'Top of Mind' Awareness. What it is. Why it's important. How to create it.

Make it Clear
Your success or failure in the remodeling business is based as much on your communication skills as is your skill and competence as a contractor.

People Skills Solution
I don't want homeowners to be an interruption, so I "schedule" that interruption.

Staying Away from Them
If you choose to work together, then acknowledge the extra time and energy these homeowners will require, and be paid for that time and energy.

The Fear Factor
The homeowner needs to understand what will be happening and when. One of the greatest fear quenchers I know . . .

The First Appointment
Homeowners fear remodeling because they don't understand the process. Show them your process by putting it on paper.

The Turn-Key System For Remodelers
How to Work Smarter, Make More Money & Have More Time

Trust is What They Want
They hope and trust you are always going to be there for them when they need you. Here's the four elements of trust.

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