Topical Focus Pages:
Marketing & Copywriting
How to Stop Wasting So Much Money on Marketing That is Hard to Measure
Frustrated over the high cost per sale and inability to effectively measure the return on the money you spend on marketing? If so, here's some good news and some bad news.
Salesmanship, Repetition And Direct Mail
Cost-effective ways to use Direct Mail to repeatedly communicate your marketing message
Secrets to Effective Email Marketing
Rules for email copywriting that produce positive results.
Those Critical First Few Seconds Of A Sales Letter
The moment of truth has arrived. The next three to five seconds will largely determine whether
your marketing effort is a success or failure.