Why should I buy from YOU?
What can YOU offer that the dealer down the street can't?
It's hard to believe, but nine out of ten dealers can't answer that question clearly and convincingly.
You've heard about how important it is to have a 'Unique Selling Proposition'? Here's some information that's probably not news to you.
People don't want to be SOLD.
People want to BUY.
Instead of a Unique Selling Proposition (USP), create a...
Unique Buying Proposition (UBP).
If you haven't developed your own Unique Buying Proposition (UBP), all you have left to compete with is price. That's a tough way to run a profitable business.
The Unique Buying Proposition is that unique advantage that clearly distinguishes your business, your enterprise, from all your competitors. You can't build a consistent, effective, marketing/advertising/buying proposition if you just send messages out and your customers don't know what you're really about.
What is it that you ARE and your competitors ARE NOT?
Heres a tip that can create long-term wealth for your dealership.
Decide what your Unique Buying Proposition is. Find out what is unique about your business, product or service, then find a way to clearly state it to your customer. Once you decide what your best UBP is, you must integrate it into everything you do, every aspect of your business ---- advertising, personal communications, telephone calls, letters.
Most companies try to be something to everyone, and they can't understand why they don't have any unique advantage. Why they can't really take off ahead of their competitors.
Today's pro-active dealers know that they need to develop compelling reasons for prospects to come into their store. And once they've come in, to convert them to satisfied customers. Customers that willingly return many times for service, parts and repeat vehicle purchases.
I've mentioned the Russ Mullin Stealth System to you in other articles. Should you decide to check-out the financial advantage that Stealth System users have over their competition, you'll find that a commonality is a powerful UBP.
In his Stealth workshop, Russ teaches a little-known secret that makes it easy for you to create a powerful UBP that will positively differentiate your business to your prospects. And, one that will make you a lot more money in the process.
Sometimes the best way to learn is by example. Here's Russ Mullin's UBP:
The ""Stealth System""
Is a Tested and Proven, Paint by the
Numbers, Instant Action, Pre-Fab, Database
Marketing Package That Will Teach You:
How to Capture and Control Customer
Relationships and Increase Sales
25% to 50% . . . And More.
Would you like to learn more?
Click on http://rustealthing.com/ to request more detailed information on the Russ Mullin Stealth workshops..