The Smart Way to Sell More Cars
''I'm tired of spending $10,000 or more on a full page Sunday ad every week when I know it's in Monday's garbage. There's GOT to be a better way!''
Have you ever asked yourself these questions?
- Isn't every new car buyer proud of the vehicle they just bought? Don't they show it off to their neighbors? One way or another?
- And, isn't it strange that most people can tell you the name of their accountant, broker, doctor, hair dresser (and on and on), but can't tell you the name of the person they buy their cars from?
Nests of Customers
It's a proven fact in our society that people living near each other tend to share the same socio-economic background.
- We live among our peers.
- We share similar social values, tastes and lifestyles.
- We shop in the same stores and send our kids to the same schools.
- We're members of the sames clubs and churches.
And, we share similar patterns of consumer behavior.
That means that many of the neighbors of your new customer are good prospects for the type of vehicle that just appeared on their street. Especially when you consider that 9 out of 10 can't tell you the name of their car salesperson.
Wouldn't it be great if there was a way to invite the neighbors of each new customer into your store?
And, wouldn't it be even better if you could identify those specific neighbors that are your best prospects? The good news is now you can do both.
The Better Way
Now you can order highly targeted lists of the neighbors of each new customer online. And, you can select the specific households that are the best prospects for each make and model you offer.
By being able to develop focused small quantity lists, you don't have to mail to everyone.
That saves money.
But, more importantly, it allows you to precisely tailor your invitation to the person you'd like to have walk into your showroom.
What if I Don't Know My Customers Demographic Profile?
Have you ever asked, ''Who exactly are my best prospects''.
You'll find that the best way to answer this question is to look at your best customers. When you do, you'll find that even the buyers of different models of the same plate have differing household demographics.
The good news is that you can find the answer to this question easily, simply and cost effectively. Just call us and we'll help you obtain the demographic signature of your best clients.
If you're tired of spending too many advertising dollars that you can't measure, now is the time and this is the place to start marketing the smart way.
You do it by using today's technology. Home in on your best prospects the same way that the US Air Force does its targets. Do it by focusing your attention where it belongs -- on your best prospects.